IMS Topics

INBOUND MARKETING
MOBILE CONTENT
CONTENT AUTOMATION
CONVERGENCE

February 28th, 2012

8:45 am - 9:00 am
Welcome Remarks
Stephen Saber, CEO, The Pulse Network
9:00 am - 9:30 am
Morning Keynote: Why Leaders Need to Embrace Social, Mobile and Open Content – Getting Buy-in, Getting Budget
Barry Libert, Founder, OpenMatters
9:30am - 10:00 am
Uncovering the Hidden Sales Cycle – How B2B Marketers are Using Social Media for Demand Generation
Trip Kucera, Senior Research Analyst, Marketing Effectiveness & Strategy, Aberdeen
10:00 am - 10:30 am
Break
10:30 am - 10:50 am
The Path to Content Automation – 7 Rules for Content Marketing
Allen Bonde, CMO, The Pulse Network
10:50 am - 11:25pm
Case Study Presentations - featuring MESH Interactive and Cedar Creek Productions
11:25 am - 11:40 am
Break
11:40 am - 12:15 pm
CMS expert panel – What Marketers can tell IT about Content Management
Moderator: Scott Liewehr
Web Content Management Analyst, Gilbane Services
Bryan House, VP of Marketing, Acquia
Michael Matteo, Executive Vice President & GM, Bridgeline Digital (iAPPS)
Joe Henriques, Director, Client Services and Partner Development, Sitecore
Stefan Schinkel, Global VP Business Development, Hippo
Shawn Moore, Founder and CTO, Solodev
12:15 pm - 1:10 pm
Lunch/Networking Break plus optional 'Action Workshops'
1:10 pm - 1:40 pm
IMS expert panel – Beyond Email Marketing
Moderator: Bruce Karten, VP of Sales, The Pulse Network
Wendi Caplan-Carroll, Senior Development Director, Constant Contact
Jeremy Epstein, VP Marketing, Sprinklr
1:40 pm - 2:30pm
Case Study Presentations - featuring eDynamic, Dolce&Gabbana and Sun Chemical
2:30 pm - 3:00 pm
Afternoon Keynote - Cultivating Visibility: How to Amplify the Human Digital Channel
Chris Brogan, President, Human Business Works
3:00 pm - 3:30 pm
IMS expert panel – Finding the Right Role for CRM
Moderator: Allen Bonde, CMO, The Pulse Network
Jamie Anderson, Director of Global Solutions Marketing, SAP
RJ Brideau, VP of Business Development and Customer Success, ReachForce
Jay Krall, Business Development Manager, Cision
James Ward, President & CEO, BrainSell Technologies
3:30 pm - 3:45 pm
Break
3:45 pm - 4:15 pm
Afternoon Keynote - Social TV: Its Impact on Television Programming and Advertising
Mike Proulx, Senior Vice President & Director of Social Media, Hill Holliday
4:15 pm - 5:00 pm
Wrap-Up Panel – Understanding and Serving the 'New' Consumer
Moderator: Ginger Conlon, Editorial Director, 1to1 Media
Bill Hughes, VP of Strategy and Partnerships, Pearson
Michael Kildale, VP of Integrated Marketing, Freshdirect
Jon McGinley, Director of Marketing, Radian 6
Andrew Roberts, CEO, Ephox
5:00 pm - 6:00 pm
Networking Reception

February 29th, 2012

9:00 am - 9:15 am
Welcome Remarks
Stephen Saber, CEO, The Pulse Network
9:15 am - 9:55 am
Morning Keynote: The Mobile Revolution - What Every Company Needs to Know
Tim Hayden, CMO, 44Doors
9:55 am - 10:15 am
Success with Online Video Means Turning Off Broadcast Mentality
Bettina Hein, Founder and CEO, Pixability
10:15 am - 10:30 am
Break
10:30am - 11:00 am
IMS Expert Panel – Fan Marketing Tools for Facebook and Beyond
Moderator: Trip Kucera, Senior Research Analyst, Aberdeen
Cody Barbieri, Social Media Manager, Piehead
Wendell Lansford, CEO and Co-Founder, Offerpop
Kevin Palmer, Co-founder and VP of Emerging Media, Convertiv
11:00 am - 11:30 am
Social and Broadcast Media – Convergence or Collision?
Moderator: Butch Stearns, VP of Content Delivery, The Pulse Network
Todd Grossman, VP, Sales & Client Services PR Newswire
Marjorie Kase, Senior Strategist, Adobe
Brad Williams, VP, Strategic Initiatives, The NAB
11:30 am - 11:45 am
Break
11:45 am - 12:15 pm
IMS expert panel – Location and Mobile Marketing: What's Hot for 2012?
Moderator: Tim Hayden, CMO, 44Doors
Steffan Berelowitz, CEO, BlueTrain
Chris Chodnicki, CTO, R2integrated
Bob Dieterle, Senior VP and Manager, Smart Online
Jeanniey Mullen, CMO, Zinio
12:15 pm - 1:10 pm
Lunch/Networking Break plus optional 'Action Workshops'
1:10 pm - 1:40 pm
The New Twitter and How it Fits in Your Inbound Marketing Toolbox
Laura Fitton, Inbound Marketing Evangelist, HubSpot
1:40 pm - 2:30pm
Case Study Presentations - featuring Alure, EasyAsk and Gilt City
2:30 pm - 3:00 pm
IMS Expert Panel — 5 Years of Inbound Marketing: What We've Learned and What is Ahead
Moderator: Chris Brogan, President, Human Business Works
Laura Fitton, Inbound Marketing Evangelist, HubSpot
Neil Glassman, WhizBangPowWow
Adam Schoenfeld, CEO and Co-Founder, Simply Measured
3:00 pm - 3:15 pm
Break
3:15 pm - 3:45 pm
Are We All Media Companies? What We Can Learn from Media Companies
Toby Murdock, CEO, Kapost
3:45 pm - 4:20 pm
CMS expert panel - The Future of Corporate Web Sites - More Social, More Open
Moderator: Scott Liewehr
Web Content Management Analyst, Gilbane Services
Aaron Dun, Vice President of Marketing & Strategy, Percussion Software
Matt Goddard, CEO, R2i
Sean Rusinko, Interactive Strategist, Verndale
Tom Wentworth, CMO, Ektron
Tony White, Founder, Ars Logica
4:20 pm - 4:50 pm
Wrap-Up Panel: Content + Inbound + Mobile How and Why do They Fit Together?
Moderator: Stephen Saber, CEO, The Pulse Network
Tim Hayden, CMO, 44Doors
Barry Libert, Founder, OpenMatters
4:50 pm - 5:00 pm
Depart