Inbound Marketing Summit

David Alston

Vice President of Marketing & Community

Radian6

David is Vice President of Marketing & Community at social media monitoring solution company, Radian6. David's focus at Radian6 is building the firm's brand internationally through the use of social media monitoring, outreach and engagement. He is the co-inventor of the "twebinar" format with social media maven, Chris Brogan - which is a mashup between a traditional video webinar and Twitter. David has also become a featured speaker and panelist at a number of new marketing, blogging and social media events as a guide to how brands should be listening to consumer generated media online. As one of Twitter's most followed CMO's, David takes his interactive style of marketing to every speaking engagement - listening, learning and engaging with the audience. You can follow David on Twitter at @davidalston David blogs at TweetPR.

Dave Armon

Vice Chairman

dna 13

Dave Armon has been a driving force in the use of online communications tools for marketing and public relations. Dave began his career in the early '80s as a wire service journalist at United Press International. He jumped to the PR side -- to Saatchi & Saatchi -- in 1988 before joining PR Newswire, where he had responsibility for sales, marketing and product development. While Dave was president and COO, PRN expanded to Europe, Asia and Latin America and broadened its portfolio to include widely used tools like ProfNet and multimedia news releases. Dave left PRN in June, after serving 20 years, and has been mentoring young PR professionals in addition to serving as a board member at a number of social media startups. He joined dna13 as Vice Chairman on October 1.

Jeff Bennett

President & Chief Operating Officer

Name Media

Jeff Bennett has been a leader in the digital economy for more than twelve years through his work as an entrepreneur, executive and advisor.Jeff led the effort with Highland Capital and Summit Partners to acquire BuyDomains and develop the YesDirect Network that is the foundation of NameMedia. Today, Mr. Bennett oversees the day-to-day business operations for the company. Prior to joining NameMedia, Mr. Bennett served in several executive roles at Terra-Lycos and Lycos, including Executive Vice President of Corporate Development and Vice President and General Manager of E-Commerce.

Paula Berg

Manager of Emerging Media

Southwest Airlines

Paula Berg is Manager of Emerging Media for Southwest Airlines, the nation's leading low-fare air carrier and the largest domestic airline in terms of Customers carried. Over the last three years, Paula has managed and developed the Company's corporate blog, "Nuts About Southwest." In 2007 and 2008, "Nuts" was named Best Blog by PR News and has been recognized in major publications ranging from Wired Magazine to The Wall Street Journal. In addition to managing the Company blog, Paula leads Southwest's online communication and social media efforts. Prior to her work in social media, Paula was a Company spokesperson with emphasis on media relations and reputation management. Paula also supervised on-location production for three seasons of Airline!, Southwest's reality series for the A&E Television Network

Bernie Borges

Founder and CEO

Find and Convert

Bernie Borges is the founder and CEO of Find and Convert, an Inbound Marketing Agency serving clients nationwide. His experience includes over 20 years in the software industry in sales and marketing leadership roles as well as business entrepreneurship. Bernie is a consummate blogger and writer, podcaster, speaker and recognized authority on Internet and social media marketing strategies. In his new book, Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web, Bernie shares practical advice in developing social media marketing strategies that answer the question..."show me the money." His book offers decision-makers an "old school meets new school" approach to implementing measurable social media strategies. Bernie leads a team of talented people at Find and Convert that help clients create winning strategies on the web.

Deirdre Breakenridge

President, Executive Director of Communications

PFS Marketwyse

Deirdre K. Breakenridge is President, Executive Director of Communications at PFS Marketwyse. A veteran in the PR industry, Deirdre counsels senior level executives at companies including Hershey's, Infineum, JVC, Kraft, Michael C. Fina, and Secure Horizons.Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. She recently finished her fourth Financial Times business book, "Putting the Public Back in Public Relations," co-authored by Brian Solis, published in March 2009 and available in major bookstores. She has also authored: "PR 2.0, New Media, New Tools, New Audiences," "The New PR Toolkit" and "Cyberbranding: Brand Building in the Digital Economy."Deirdre is a contributing editor of TechConnect, PRSA's Technology Newsletter. She blogs about PR 2.0 Strategies at www.deirdrebreakenridge.com and discusses PR 2.0 for independent music artists at MusicQuench.com.

Chris Brogan

President

New Marketing Labs

Chris Brogan uses social media and other web technologies to build digital relationships for businesses, organizations, and individuals. He blends his ten years experience in social media with 16 years of enterprise technology experience to deliver actionable strategies for companies to use to engage their communities and build business relationships. Chris's blog is in the Technorati Top 100 blogs in the world, and ranks in the top 20 of the Advertising Age Power150. Chris is the co-founder of PodCamp, the international new media conference series with over 60 successful events all over the world. He is the co-author of the upcoming book, Trust Agents, with Julien Smith, about these very topics.

Colin Browning

New Marketing Labs

Colin is the VP Client Strategy at New Marketing Labs, working directly with clients to achieve their goals through creative and measurable social media programs.Previously, Colin was the Director of Business Development at Mzinga where for the past 3 years he has worked with a wide variety of organizations, from start-ups to Fortune 500, and helped them to architect and build successful social media programs. He helped to grow the organization (originally Prospero Technologies) from 13 people to now over 180.Colin has over 15 years of experience in developing successful online marketing strategies for organizations. Prior to Mzinga/Prospero, Colin led the online marketing of a wide range of high technology organizations from OneSource (an InfoUSA company), to GE's Electric Insurance where he re-designed their online quote system which then won the RIT Quality Cup. Colin has a proven history of pushing marketing boundaries from the more recent building of the first Documentary 2.0 project, the Innovators' Road Trip, to launching of State Street Bank's first online marketing campaigns in the mid- 1990s.Colin is trained in GE's Six Sigma Green Belt program management and graduated Cum Laude from Babson's F. W. Olin Graduate School of Business and Bates College.

Patrick Bultema

CEO

CodeBaby

Patrick is recognized as an industry and company maker. He has served as an executive, investor, board member, and advisor to venture-financed startups. He was most recently a Venture Partner with vSpring Capital. He was previously CEO of XAware and of FrontRange Solutions, a global CRM software company. He was founder and Executive Chairman of Knowlix, as well as Chairman/General Manager of the Help Desk Institute, then a Ziff-Davis company.A noted author and speaker, Patrick is recognized as one of the leading experts in the customer management industry. He was founding Executive Editor of Customer Support Management Magazine, and has been an industry maker in the CRM space. Patrick holds a Bachelor's degree from California State University and a Master's from Princeton.

Greg Cangialosi

CEO

Blue Sky Factory

As an ambassador of email marketing and new media, Greg Cangialosi has built a reputation as a pioneer in today's online landscape. He is a seasoned e-mail marketing veteran, developing and executing successful strategies for a wide and diverse client base. His organization supports the email marketing for brands of national and international scope, from leading Fortune 500 companies to performing artists such as U2 and Justin Timberlake. In addition to a focus in email marketing, he has also pioneered new media initiatives for companies including Verizon Wireless, GM/Pontiac, and Disney. Greg is a seasoned lecturer on the topic of email marketing and social media, and is also the lead author of "The Business Podcasting Book," a primer on new media for marketers. Web - www.blueskyfactory.com / Blog - blog.blueskyfactory.com

Christopher Carfi

CEO & Co-Founder

Cerado

Christopher Carfi is an entrepreneur and CEO of Cerado, Inc. Cerado was founded in 2002 to provide software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities. His blog, The Social Customer Manifesto, is a "Top 25" marketing blog, and has won numerous other awards including "Top CRM Blog" in 2005 and 2007. He is also an active contributor to the ProjectVRM, based at the Berkman Center at Harvard University, which focuses on improving customer-vendor relationships and is creating tools to equip individuals with tools of both independence and engagement.Prior to co-founding Cerado, Chris was a product marketing executive at Extricity, a provider of B2B integration services. He also spent nearly a decade at Andersen Consulting (now Accenture) as a manager at Andersen's Center for Strategic Technology in Palo Alto, California. He serves on the Network Solutions' Social Web Advisory Board.Chris grew up in Chicago, holds an MBA from Carnegie Mellon University, and a Bachelor's in Computer Science from Northwestern University, and currently lives in the Bay area with his family

CC Chapman

Partner

Campfire

C.C. Chapman is considered to be one of the most helpful and knowledgeable people involved in the social media space. His digital marketing agency The Advance Guard has worked with a variety of clients including American Eagle Outfitters, Verizon FiOS, HBO and Coca-Cola to develop and execute smart, strategic marketing programs that leverage emerging technologies. He is an award winning podcaster, blogger, photographer and father of two who most recently launched a parenting focused site at DigitalDads.com

Ken Chow

Vice President of Marketing

R2 Integrated

Before joining R2i, Ken was vice president of marketing at SafeNet, one of the world's largest providers of encryption technology as well as one of Maryland's largest technology firms. Prior to that, Ken was the vice president of marketing and product management at Group1 Software, a Lanham-based data quality firm purchased by Pitney-Bowes in 2004. Before coming to Maryland, Mr. Chow spent 11 years in marketing leadership roles in California's Silicon Valley, including Network Alchemy, ONETOUCH Systems, and his own firm, Telemanagement Associates, which he sold in 1994. Originally a California native, Ken lives with his wife and two sons in Howard County, Maryland.

Jennifer Cisney

Chief Blogger and Social Media Manager

Eastman Kodak

Jennifer Cisney has been with Eastman Kodak for ten years, working on the website, kodak.com. Her contributions to Kodak's online experience have been inspirational photography, design expertise and creative content. She helped create, launch and now maintain and contribute to the corporate blogs. Jennifer also maintains Kodak's presence on social media sites Facebook, YouTube, Flickr, Delicious and Twitter. Jennifer has been a speaker at such social media conferences as BlogWorld, BlogHer and Marketing to Women. She was also named one of Advertising Age's 2009 Women to Watch.

Bob Collins

New Marketing Labs

Jason Crea

Vice President of Client and Partner Engagement

Sitecore

Jason has over 12 years building very successful client and partner relationships, consistently exceeding company growth goals. Earlier in his career he focused on building revenue and teams which provided technical and creative services to Fortune 500 firms. Jason then was recruited by Ektron, the web CMS vendor, to build their channel program and business alliances, and leverage this to grow revenues dramatically. During his three years at Ektron as Director of Strategic Partnerships he increased channel sales significantly. At Sitecore, Jason manages the North American Client and partner team, which is growing at a record pace.

Randy Drawas

Chief Marketing Officer

Kapersky Labs Americas

As a chief marketing officer, Randy is responsible for all strategic marketing efforts in the Americas for IT security company, Kaspersky Lab. Since its introduction into the United States just four years ago, Kaspersky Lab has emerged as the world's largest privately-held Internet security company. The Company's products provide protection for large enterprises, small & medium-sized businesses and consumers against cybercriminal attacks, such as viruses, spyware, hackers and spam. Kaspersky's technology is also embedded inside the products of more than 100 leading IT security vendors, including Microsoft, Juniper, Checkpoint and Alcatel-Lucent.In 2007, Kaspersky Lab saw an unprecedented rise in cybercriminal activity equal to all the malicious attacks of the preceding 11 years combined. In 2008, these attacks grew 8-fold from 2007. As part of the company's response, Randy is leading the launch of an entirely new approach to new media journalism to help combat the threats from cybercrime, Threatpost.

Jesse Engle

CEO

CoTweet

Under Jesse's leadership, CoTweet has quickly become the go-to Twitter platform for many of the world's most admired brands, including Whole Foods, Starbucks, JetBlue, Ford, Microsoft and others. Prior to founding CoTweet, Jesse developed award-winning web strategies for organizations such as Swatchbox Technologies, Armstrong World Industries, Citibank, Prudential, Hershey Foods, The Wharton School and Prentice Hall. An expert in corporate microblogging, Jesse has been widely quoted in leading national/social media outlets, including the Wall Street Journal, CNET/Webware, Mashable and InformationWeek, among others. Jesse completed his undergraduate studies at The Wharton School of the University of Pennsylvania where he concentrated in marketing and entrepreneurial management. Aside from Twitter, Jesse's hobbies include spending time with his wife and three boys.

Jason Falls

Principal

Social Media Explorer

Jason Falls is Vice-President, Director of Interactive and On-Line Communications at Doe-Anderson in Louisville, Ky. He is also the author of SocialMediaExplorer.com, an Advertising Age Power 150 blog. Falls is a frequent speaker at conferences nationally and internationally and has developed innovative social media programs and worked with notable brands such as Jim Beam, Maker's Mark, The National Center for Family Literacy, Louisville Slugger and Humana.

Patti Fousek

President

Creative Mind Search Marketing

Patti Fousek is the founder and president of CreativeMind Search Marketing, a southern Maine based Inbound Marketing Agency. Patti, the "creative mind" behind the company and a Certified Inbound Marketing Professional, is a frequent guest speaker for various small business groups across New England. Using ingenuity and inbound marketing expertise, Patti creates winning strategies that help businesses get found by their target market, build stronger online communities, and nurture leads into sales. CreativeMind Search Marketing focuses on Search Engine Optimization, Social Media Marketing, Blog Promotion, and SEO & Social Media Training for individuals, groups, and in-house marketers. Patti lives in South Berwick, Maine with her husband Ron, their two cats Andy and Zeus, and dog Aspen.

Margaret Francis

Scout Labs

Steve Garfield

SteveGarfield.com

The Steve Garfield is a very early and well known vlogger and knows more ways to get video online - more easily - than anyone. He is a stickler for ease of use and loves to experiment. Steve works with traditional media companies as well as other types of companies looking to bring video into their content mix. Steve is founder of Boston Media Makers and also Jimmy Fallon's new BFF. His book 'GetSeen: Secrets to Online Video' will be out in December.

AJ Gerritson

Founding Partner

451 Marketing

AJ Gerritson is a Founding Partner at 451 Marketing, a Boston-based online lead generation and public relations agency. 451 Marketing specializes in creating and implementing customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies of the agency include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations. At 451 Marketing, AJ overseas the agency's strategic direction and sales and marketing efforts. AJ brings over 12 years of experience in interactive brand strategy, social media marketing, Search marketing, public relations, and interactive marketing.

Paul Gillin

Principal

Paul Gillin Communications

Paul Gillin did not let fear of the unknown prevent him from tapping the most promising new media opportunity in decades and has been building online communities for more than eight years. In his experience as editor and publisher at one of the Internet's most successful publishing ventures, he learned what it takes to create customer affinity online. As author of The New Influencers: A Marketer's Guide to the New Social Media, a book The Wall Street Journal called "a persuasive case for companies' reaching out to bloggers," he tapped into the culture that defines social media.

Brian Halligan

CEO

HubSpot

Brian Halligan is co-founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Previously, Brian worked as a venture partner at Longworth Ventures and held senior sales and marketing roles at Groove Networks and Parametric Technology Corporation. Brian holds an MBA from the MIT Sloan School of Management and now occasionally lectures at MIT on the science of selling.

Tim Hayden

Founder and President

GamePlan Marketing

As founder and president of GamePlan Marketing, Mr. Hayden combines his experience in interactive marketing, entertainment and media consulting to help brands build meaningful dialogue through offline and online experiences. Since co-founding the agency in 2003, Tim has formulated an "experiential" approach to marketing that compounds the power of live experiences with new media technologies to build successful engagement within the B2B and Consumer marketplaces. Based in Austin, Texas, with satellite operations in New York City, GamePlan serves as an experiential agency and produces major brand campaigns for Dell, IBM, Oracle, Advanced Micro Devices (AMD), Nintendo and Bacardi USA. The agency has also worked alongside high profile artists, executives and properties such as Jeep King of The Mountain professional bike racing series, AVP Professional Volleyball Tour, Austin City Limits Music Festival, Justin Timberlake's FutureSexLoveSound international tour and the Sundance Film Festival. In 2004, Tim conceived and produced "Operation Blueshock", a successful guerilla marketing stunt for client Bluetooth Special Interest Group during the 2004 International Consumer Electronics Show in Las Vegas. To date, the campaign is heralded as "The Greatest Tradeshow Marketing Stunt Ever" by the editors of MarketingSherpa. In the years since, GamePlan has produced Dell's first social media widget, AMD's most successful online video (500K+ views), and other innovative accomplishments. Tim holds a Bachelors Degree in Political Science from Texas State University.

Isaac Hazard

Director, Community Consulting

Mzinga

Isaac Hazard brings over 10 years of experience in interactive media to his role in helping Mzinga's clients map their business goals to their community initiatives. Always remembering that the true value of a community is generated by its members, Isaac encourages his clients to focus on delivering content and rewards to their community members to encourage participation. Prior to Mzinga, Isaac worked for m-Qube managing the mobile content distribution strategies for brands such as MTV Canada, Sesame Workshop, and Kodak. Prior to that, Isaac produced children's software titles for ImaginEngine, including Tonka Power Tools, Tonka Town, My Little Pony, and Chris Moneymaker's World Championship Poker. Isaac graduated from Brown University with a BA in Theater Arts.

Chuck Hester

Communications Director

iContact Corporation

Chuck Hester is Communications Director at iContact, the industry-leading email marketing software for the Small and Medium Sized business market. Chuck has over 25 years experience in public relations, marketing and branding, with stints as an in-house marketing director, and public relations director for two marketing agencies. Some of the clients Chuck has worked with include TEAC, Western Digital and the Department of Defense Technology Transfer Program. A LinkedIn power connector, Chuck has more than 8600 direct connections. He's a sought-after expert on using LinkedIn for personal and professional branding, and how to use social media to build business contacts. Chuck's new book - Linking In to Pay it Forward - Changing the Value Proposition in Social Media - is available for preorder now at http://chuckhester.com.

John Jantsch

Founder

Duct Tape Marketing

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author of Duct Tape Marketing.

John Kembel

CEO

HiveLive, Inc

John is currently CEO at HiveLive, Inc. As a repeat entrepreneur, John has been creating and bringing new products and technologies to market for more than a decade. He's won national and industry awards in design, and frequently consults as an innovation expert for major consumer product companies nationwide. He is a Consulting Associate Professor and Strategy Board Member for the new Hasso Plattner Institute of Design at Stanford University (the d.school). John has also worked in industry and research environments for companies such as IDEO, Intel, IBM, and Interval Research. He has B.S. and M.S. degrees in engineering and design from Stanford University and an M.S. in Human-Computer Interaction from the School of Computer Science at Carnegie Mellon University.

Jason Kintzler

Founder

PitchEngine

Jason Kintzler is the Founder and CEO of PitchEngine, a new social platform that enables PR to effectively package stories featuring social content to better collaborate with journalists, bloggers and influencers worldwide. He's a former print and broadcast journalist turned PR pro and now, entrepreneur. He speaks about branding, public relations and social media at corporate events, conferences, trade shows and other venues and he blogs on the PitchEngine Network, a social community he created to cultivate ideas and help "PR meet social media."In creating PitchEngine, Jason is helping to evolve public relations as a whole, bringing authenticity and engagement to PR through the integration of social media tools and content. By utilizing the PitchEngine Social Media Release, brands are not only engaging media contacts the traditional way, but also consumers. He's fostering a new approach to a century-old craft.

Scott Kirsner

Author and Innovation Economy Columnist

Boston Globe

Scott Kirsner is a journalist who writes about innovation and entrepreneurship. He writes regularly for Variety and The Boston Globe, and has been a contributing writer for Fast Company, BusinessWeek, and Wired. He edits the blog CinemaTech (http://cinematech.blogspot.com), and is the author, most recently, of the book Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age. His earlier books include Inventing the Movies, a technological history of Hollywood that was published in 2008, and The Future of Web Video: New Opportunities for Producers, Entrepreneurs, Media Companies and Advertisers, published in 2007. Scott's writing has also appeared in the New York Times, The Hollywood Reporter, Salon, the San Jose Mercury News, and Newsweek, among other publications. Scott has been on panels at the Sundance Film Festival, South by Southwest, the Toronto International Film Festival, the Los Angeles Film Festival, and the Harvard Business School Entertainment and Media Conference. He is a founder of the Nantucket Conference and Future Forward, two annual gatherings in New England. Scott can be reached at kirsner@pobox.com.

Miriam Kutcher

Vice President Marketing

IDC

Miriam Kutcher has been with IDC for 9 years leading the marketing teams for the new ventures/new business divisions at the global market intelligence, advisory services, and events firm. Miriam is responsible for marketing operations, sales enablement, brand development, and establishing global business processes. Implementing the new media marketing strategies and launching the company's online community have been a highlight of the past 18 months. Prior to IDC, Miriam enjoyed 6 years in the publishing industry in NYC including the marketing team at People Magazine. Miriam is an active curler and lives outside of Boston with her husband and two daughters.

Justin Levy

General Manager

New Marketing Labs

Justin Levy was Managing Director of That's Great PR, a firm which specializes in writing and distributing SEO press releases for their clients, before joining New Marketing Labs. In this role Justin was responsible for the development of new media marketing strategies, client acquisition strategy, brand development, and development of business processes. At the same time, Justin also was Managing Director of sister company, That's Great News where he oversaw all marketing, special projects and outsourced resources. Prior to that, while in college Justin was Partner/President of a DJ company, Talent Network, where he was responsible for client acquisition, marketing, operations and business strategy. When not busy with New Marketing Labs, Justin is Partner and General Manager of Caminito Argentinean Steakhouse, located in Northampton, MA

Mike Lewis

Awareness

Mike is the VP of Marketing at Awareness and is responsible for driving Awareness' brand as the leading on-demand Social Media Marketing Software provider. Before Awareness, Mike founded Stimulate Solutions, a SaaS provider focused on leveraging social media to target leads and increase demand. Previously, Mike led marketing at several early stage firms, growing them into successful organizations. As VP of Marketing at PlatformQ, drove demand, led strategic partnerships and built awareness for the company's premier events. As VP of Marketing at Salesnet, he drove all marketing activities, leading to an acquisition by RightNow (NASDAQ: RNOW). Mike was also President of BMA Boston from 1/05 - 1/09, growing revenue 120% and demand 200%, the largest increases in chapter history. He also serves as the Chairman of Marketing in the Bentley University graduate alumni association. You can find Mike on his blog http://blog.socialepisodes.com, twitter http://twitter.com/bostonmike, facebook http://www.facebook.com/bostonmike and linkedin http://www.linkedin.com/in/lewismich

Jim Long

NBC News

A self-described "new media spirit trapped in an old media body" , Jim Long has been tracking trends from his unique perch at the intersection of old and new media. This new media entrepreneur is an Emmy award winning photojournalist, editor and producer with more than fifteen years of network television experience. As an NBC News cameraman working in the Washington bureau, Long's camera has been witness to history. He has circled the globe covering Presidents, VIP's, shooting a wide array of stories for the network. From the rocket attack on the Al Rashid hotel in Baghdad on a visit by then Deputy Secretary of Defense Wolfowitz, to hurricane relief efforts in Haiti, Long has built a body of work that includes some of NBC's most memorable images.Long started Verge New Media, Inc. in 2007, believing that the disruption in traditional media would give rise to opportunity for entrepreneurs, able to navigate ermergent, vibrant media ecosystems. Long is currently a photojournalist at NBC News, as well as an active blogger, videoblogger, and social media advocate. Long is capitalizing on his seasoned production skills, and grasp of social media to create new opportunities.Jim Long is well respected in the corridors of legacy media and is quickly building bridges between the stalwarts of traditional media and the influencers and tastemakers of new media.

Valeria Maltoni

President

Conversation Agent

Valeria Maltoni helps businesses understand how customers and communities have changed marketing, public relations, and communications - and how to build value in this new environment. As a communicator with 20 years of experience, 10 of which online, she specializes in marketing communications, customer dialogue, and brand management.With hands-on experience in 5 industries, Valeria has come to define modern business as a long and open conversation. ConversationAgent.com is among the world's top online marketing blogs. Handpicked by Fast Company as Expert blogger to write about conversations between marketer and customer, Valeria built one of the first online communities with the magazine. She contributes to Marketing Profs Daily Fix, and Social Media Today, and is on the Advisory Board of SmartBrief on Social Media.

Tim Marklein

Executive VP, Measurement & Strrategy

Weber Shandwick

Tim is an accomplished PR leader with 18 years experience helping clients launch businesses, create market categories, build reputations, win proxy fights and grow revenues. As an agency and in-house manager, Tim has worked closely with innovators and leaders across technology, healthcare, consumer and B2B industries. His award-winning measurement and strategy work has been recognized by AdWeek, PR Week, PR News, CPRF, IABC, PRSA and others.Tim currently leads the global Measurement & Strategy practice for Weber Shandwick, which helps clients measure ROI across online and offline campaigns. He previously led Weber Shandwick's Northern California business, representing top global clients including BEA, Cisco, Genentech, Gilead, Hitachi, Nortel and VeriSign. Before joining Weber Shandwick, Tim led enterprise PR and corporate PR for Hewlett-Packard, and spent 10 years at two pioneering Silicon Valley agencies.

Greg Matthews

Director, Consumer Innovation

Humana

Greg Matthews is Director of Consumer Innovation at Humana. After spending a career helping to build and operate businesses, his current work is focused on using social media to create different kinds of interactions with consumers - with the goal of supporting a social revolution in health. During his tenure at Humana, he has had responsibility for the start-up HR operations for joint venture companies like Green Ribbon Health and Sensei, and in Humana's first European subsidiary in London. Most recently he led the design and launch of CrumpleItUp.com, where he blogs regularly.Prior to joining Humana, Greg spent his career in technology-oriented consulting firms. At Accenture, Greg worked in the Financial Services and Technology lines of business both in Chicago and in Frankfurt, Germany. Later, Greg was Vice President and Chief People Officer at Chicago-based Braun Consulting (now a division of Fair Isaac). Greg lives with his wife and two daughters in Louisville, Kentucky.

Bill McCloskey

Founder

Email Data Source

Bill McCloskey is among the more influential thought leaders in the field of interactive marketing and has been named one of online advertising's 50 most influential people by Media Magazine and one of the 100 people to know by B2B Magazine. He is the founder of Email Data Source and currently holds the position of Chairman and Chief Evangelist for the company.In 2003, Mr. McCloskey developed the weekly Email Insider column for Mediapost and helped found the Email Insider Summit. He now writes the Experts email column for ClickZ.Prior to Email Data Source, Mr. McCloskey founded Emerging Interest, the leading evaluator of online advertising technologies and The Rich Media SIG, a non-profit organization dedicated to educating marketers on emerging marketing technologies.

David Meerman Scott

World Wide Rave

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 24 languages and the new hit book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over forty countries. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free at http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf

Shashank Nigam

SimpliFlying Pte. Ltd.

Phil Ocampo

Vice President

Spiral16

Phillip Ocampo is Vice President of Spiral16, an informatics software company that combines virtualization technology with internet monitoring tools to allow clients to accurately capture and analyze actionable marketing intelligence. The company focuses on bridging the gap between social media monitoring and return-on-investment correlation for business-to-business and business-to-consumer organizations and their agencies. In his role, Phillip is responsible for strategy, business development, sales and client services. Having worked at the Chicago Tribune, Deluxe Corporation, Adknowledge and other software start-ups, he has a diverse background in new technologies which enable traditional and interactive marketing and advertising efficiencies for customers of all sizes.

T.J. O'Connor

systems Consultant

CrossTech Partners

TJ O'Connor is a pioneer in the field of interactive web sites, with a focus on the convergence of Rich Internet Applications in the corporate marketplace. He is a recognized expert in the area of Web 2.0, and as a principal consultant with CrossTech Partners he has recently been involved with the development of cutting-edge web applications, integration of social media tools, and implementation of content management solutions.

Katie Delahaye Paine

CEO

KDPaine & Partners

Katie Delahaye Paine, CEO, KDPaine & Partners, and publisher of the first blog and newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Author of Measuring Publc Relations, The Data Driven Communicators Guide to Success, Katie also writes KDPaine's Measurement Blog and publishes The Measurement Standard. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which was sold to Medialink Worldwide, Inc. in 1999. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. Paine was named one of PR Weeks 2008 Power Players for her advocacy of PR measurement. Her firm won the prestigious 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations.

Christopher Penn

Chief Media Officer

Edvisors

A leader in social media with an intuitive sense for how marketing and community outreach should be done, Christopher S. Penn has been called upon for expert information by researchers for the Congressional Advisory Committee on Student Financial Aid, the FBI, CDC, NIH, as well as having been sought after for conferences and private intensive seminars. Mr. Penn has spoken before diverse audiences ranging from executives of major venture capital firms, to multiple state and federal agencies, to aspiring college students looking to make their mark on the world. Mr. Penn holds a bachelor's degree in Political Science and a Master's Degree in Information Systems.

Christine Perkett

President & Founder

PerkettPR

Christine Perkett is the President and Founder of PerkettPR, an award-winning public relations and digital communications firm for B2B and B2C companies worldwide. She drives consistent and persistent Internet 2.0 communications for both the agency and its clients, leading PerkettPR to such honors as "Best Agency to Work For" by The Holmes Report, "Best of 2009" from Bankers & Tradesman and "Top Tech Communicators" as voted by IT journalists two years running in a survey by PRSourceCode. In addition to regularly speaking on marketing, PR and new media, Christine has been a published author and subject in books ranging from "Twitter Means Business" by Julio Ojeda-Zapata to "Will Work From Home," by Tory Johnson, Workplace Contributor on ABC's Good Morning America. Christine also blogs at PerkettPRsuasion (www.perkettprsuasion.com), ThisMommyGig (http://www.thismommygig.org) and multiple personal blogs.

Connect with Christine on LinkedIn (http://www.linkedin.com/in/christineperkett), Facebook (http://www.facebook.com/perkettpr), Twitter (http://twitter.com/missusP) or just about any social network under "missusP."

Aubrey Podolsky

CEO

Sysomos

Nick Koudas is a founder and CEO of Sysomos a social media analytics provider.Nick is also a professor at the University of Toronto's computer science department. He holds more than twenty patents, and has published in the areas of text analytics, and data mining. He was a principal member of technical staff at AT&T research laboratories.

Justin Rasmussen

Partner

Coffee House Ideas

Justin helps companies find new ways to connect and interact with their customers, develop products, and strategic planning and execution. Justin is a partner at Coffee House Ideas, a creative design firm, where they help companies blend technology, design, and humanized strategy.Justin writes articles and blogs on business, technology, humanity and how they interact together in today's marketplace at [thisisjustin.com] and [coffeehouseideas.com]. Justin is also a regular contributor on [primecutsblog.com], a food blog run by Justin Levy.

David Reske

Founder and Managing Director

Nowspeed, Inc

David Reske, Managing Director, founded NowSpeed, Inc. in 2003 and is focused on delivering world-class Internet marketing services to clients across the US. David is a frequent speaker at Internet marketing events and has significant expertise in search marketing, website design and optimization, email marketing, and social media marketing. Before founding NowSpeed Marketing, David was also founder and CEO of Onward Technologies, a web marketing and systems integration firm, where he led the company to significant growth. Founded in 1994, Onward Technologies was an early provider of Internet marketing, Intranet and business-critical Web-based applications for Fortune 500 companies. In 1998, Onward Technologies was purchased by CSC Consulting Group, a division of CSC Corporation that provides information technology services to commercial and government markets. David also served as Senior Partner at CSC Consulting.

Paul Roetzer

Founder & President

PR 20/20

Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm (www.pr2020.com) specializing in public relations, content marketing, social media and search engine marketing. A graduate of Ohio University's E.W. Scripps School of Journalism, Paul's professional expertise includes: strategic planning and consulting, brand marketing, PR, Internet marketing and sports marketing. He is a speaker, writer and an advocate for change and innovation within the PR industry. Paul can be found on Twitter (https://twitter.com/paulroetzer), and regularly publishes on the PR 20/20 blog (http://www.pr2020.com/blog/).

Dharmesh Shah

Founder and CTO

HubSpot

Dharmesh is the founder and Chief Technology Officer of HubSpot. HubSpot is a software company offering a hosted software service for internet marketing. HubSpot is headquartered in Cambridge, Massachusetts. Prior to HubSpot, Dharmesh was the founder and CEO of Pyramid Digital Solutions, an enterprise software company that was a three time recipient of the Inc. 500 award. The company was acquired by SunGard Data Systems in 2005.

Shiv Singh

VP & Global Social Media Lead

Razorfish

Shiv has been with Razorfish since 1999 and, he has worked in the Boston, New York, San Francisco and London offices. As the company's Global Social Media Lead, Shiv helps the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Panasonic, Novartis and Starwood to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives. His role also includes capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.Shiv has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the ARF Annual Summit and the Social Ad Summit. He has also been quoted in the Wall Street Journal, Reuters, Associated Press, Adweek, Ad Age and several other noted publications discussing digital strategy and social influence marketing. Shiv holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory. His book Social Media Marketing for Dummies will be available for sale October 19th.

Brian Solis

Principal

PR 2.0

Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. Considered one of the original thought leaders who paved the way for Social Media and PR 2.0, Solis is co-founder of the Social Media Club and is a founding member of the Media 2.0 Workgroup.His blog, PR 2.0, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. He also runs bub.blicio.us and contributes to TechCrunch, AllThingsD, and WebProNews.His new book written with co-author Deirdre Breakenridge and published by Financial Times Press, "Putting the Public back in Public Relations," is now available at bookstores worldwide.

Mike Spataro

SVP, Client & Agency Strategy

Visible Technologies

Mike is a senior vice president of client strategy with Visible Technologies, a leading provider of social media measurement and online customer outreach services. Mike has been fortunate to work on social media strategies with some of the world's largest brands, including FedEx, GM, Shell Oil, Travelers Insurance, and most recently American Express, which he helped launch the highly successful @AskAmex customer servicing program on Twitter. Mike has a strong background in social media reputation management and customer relationship management.

Melanie Stachowiak

Marketwire

Melanie begin her career in new media as an advertising account executive at Infinity Broadcasting in Boston. Melanie developed and implemented the first cross platform new media campaign for Vonage in Boston. As a result of the success of the campaign, Melanie changed career paths and is now a Senior Account Executive at Marketwire where she counsels start-ups, emerging technology, biotechnology, financial and consumer brands as well as PR firms and large public companies on how to effectively target traditional, online and citizen journalists as well as consumers through press release distribution, social media and Search Engine Optimization techniques.

Tim Street

CEO

APE Digital, Inc.

Tim Street is a Writer, Producer, Director, and Creator/Executive Producer of the popular viral video French Maid TV. As one of the industry's most successful viral video producers, his online videos total over 30 million downloads and his productions constantly skyrocket to the top of the charts. In addition to creating online viral videos, Tim is a sought after paid speaker and award-winning short form director. In 2008 Tim launched APE Digital a multi-platform digital studio that focuses on the creation and acquisition of emotionally engaging content for young men. Tim's speaking credits include Digital Hollywood, Mac World, Blog World, NATPE, New Media Expo, and Podcast Academy. Tim has produced short and long form TV for Paramount, Universal, Warner Bros., ABC, CBS, NBC, FOX, The WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. Tim is one of the inaugural members of The International Academy of Web Television and he the sits on the Advisory Board of the Association for Downloadable Media (ADM), an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media. Tim blogs at 1TimStreet.com. He resides in Los Angeles and is represented by United Talent Agency.

Chris Taylor

Web Marketing Manager

Ektron

Chris Taylor has been working in the Web Design, Graphics and SEO/PPC Marketing fields since 1997. He made his living in early 2000's as a web designer and affiliate marketer, running SEO and PPC campaigns for local and national clients. He started a small web design and marketing company in 1999, and in 2001, Chris was hired at TradePoint Systems in Nashua NH as the full time web designer/SEO in the marketing department where he honed his skills for 7 years. He is currently employed at Ektron, Inc. in Nashua NH as the Email, PPC and SEO campaign manager. He especially enjoys the challenge of the ever changing landscapes of Google, Yahoo and MSN, and working websites and pages slowly up the search engine ranks!

Michael Troiano

Board of Advisors

Crimson Hexagon

Michael Troiano (@miketrap) is a Principal of Holland-Mark, a leading independent advertising agency in Boston. He spent his early career at McCann-Erickson and Foote, Cone & Belding before becoming the founding CEO of Ogilvy & Mather Interactive in 1994. He later founded Brandscape, and became the President of NASDAQ-listed Primix Solutions after it acquired the company in 1999. Mr. Troiano was a member of the founding team at venture-funded mobile marketing pioneer m-Qube, serving as General Manager until it was acquired by VeriSign in 2006. He now serves on the boards of marketing technology companies including Crimson Hexagon and Envio, and his blog, Scalable Intimacy, is listed on the AdAge150. Mr. Troiano is a graduate of Cornell University, and the Harvard Business School.

Richard Turcott

Chief Marketing Officer

RatePoint

Richard has 20 years experience in leadership marketing roles focused on small to mid-size businesses. He leads RatePoint's entire marketing organization, including product marketing, corporate and channel marketing and market development groups.Prior to RatePoint, Richard was chief marketing officer for RedRoller, which provides Web-based shipping selection services for small business and home office communities. During his tenure, he was responsible for the company's overall marketing, branding and customer acquisition strategy.Previously, Richard was chief marketing officer at Constant Contact, the world's leading email marketing for small business. At Constant Contact, Richard created and led the marketing strategy, programs and team that ignited the company's growth from 25,000 to 90,000 small business customers in less than two years.Richard has also held vice president of marketing positions at MC Communications, and Genesys Conferencing where he spearheaded marketing communications during the company's global merger; and Lycos, at the time one of the most visited sites on the Internet.He holds a bachelor of arts from Assumption College and an M.B.A. from Northeastern University.

Stephen Turcotte

President and Founder

Backbone Media

Stephen Turcotte is president and founder of Backbone Media Inc.. Founded in 1996, Backbone was one of the first firms to specialize in search engine optimization. Backbone Media has grown and served over 100 clients ranging from local businesses to multi-national Fortune 500 corporations in the past 14 years. Stephen and his firm maintain a focus on inbound marketing, website development and corporate blogging, achieving marked results for organizations of every size. In 2006, Stephen launched Scout Blogging Services to help large firms assess and implement opportunities to participate in social media. In 2009 Stephen launched Read Generation, a blog content writing service for companies wishing to maintain an active blog, but not necessarily having the time or internal resources to write all the content themselves. Stephen is true Internet marketing entrepreneur. He is an author, lecturer and bona fide expert on how organizations can leverage the benefits of blogs and social media participation to improve their internet presence. Stephen is a founding member of the Search Engine Marketing Professionals Organization (SEMPO) and former Chair of the SEMPO B-to-B Subcommittee.

Rich Ullman

SVP Marketing

Ripple6, Inc

Rich leads all marketing efforts for Ripple6. He brings extensive online marketing and advertising experience to Ripple6, having directed marketing efforts at About.com through its first three years of existence, including the re-branding from The Mining Company. During those three years the service grew from a start-up to become the 5th most visited property on the Web. Rich was a pioneer of Internet marketing, when, in 1995, he was among the team that launched the interactive division of Euro RSCG, leading clients like MCI, Philips, and Volvo to create some of the world's first Web sites and Internet advertising. Rich is a graduate of The Ohio State University.

Gary Vaynerchuk

Web 2.0 Expert

VaynerMedia

Gary Vaynerchuk has captured national attention as a businessman and Internet celebrity. Gary's fame can be attributed to his pioneering, multi-faceted approach to personal branding and business building.At a very young age, Gary took over the family business, a liquor store in New Jersey. Over a period of 6 years Gary and his father Sasha rebranded the business as Wine Library and transformed it from a local store doing roughly $4 million in sales annually to a $50 million national industry leader. The development of the Wine Library juggernaut reached its zenith on August 25, 2006 when Gary was featured with a caricature in the top left corner of the Wall Street Journal, a lifelong goal of Gary's that he achieved before the age of 30!On February 21, 2006, Gary launched Wine Library TV (WLTV), a free daily video blog in which Gary tastes and reviews wines. Gary unleashed the same passion and gusto to building the WLTV brand (now affectionately known as "The Thunder Show") that he had previously brought to his business, with even more far-reaching results. Gary made television appearances on Late Night with Conan O'Brien and The Ellen Degeneres Show, and he has garnered widespread media recognition including features by the LA Times and Washington Post.In February and March of 2008, Gary became increasingly known throughout the Web 2.0 community. His remarks on branding within the social media landscape at FOWA, Strategic Profits, and South By Southwest occasioned praise from established web denizens including Kathy Sierra and earned the admiration of countless bloggers and aspiring entrepreneurs. Gary even made headlines with an impromptu free wine party during South by Southwest. Ever the lover of community and humanity, Gary proceeded to launch @santagaryvee, a free merchandise service using the Twitter platform.Gary has always fancied the notion of becoming a social media sommelier, and is prepared to offer his services to make your business better. With the proper utilization of social media, brand building is simply a matter of passion, effort, and time. As the President of a major company and desired public speaker, there are many demands on his time, but Gary is willing to go to the mat and work to make things happen for anyone who really Brings the Thunder. Whether that means consulting on marketing strategies, sitting on a planning board, or just teaming up to hang out, Gary wants to find a way to help make things GO. If you'd like to work with Gary, send an email to speaking@winelibrary.com

Tim Walker

Social Media Manager

Hoover's, Inc

Tim Walker is the point person for social media at Hoover's, Inc. He came to the job after several years as an electronics industry analyst in Hoover's editorial department, and with an even longer history in online communities, reaching back to his days as the moderator of an international listserv with thousands of members. Besides writing the Hoover's Business Insight Zone blog, Tim has provided business commentary for many other venues, including CNBC, XM Radio, BusinessWeek.com, and several magazines. He is a graduate of the University of Texas and the University of St. Andrews, and is partway through a Ph.D. in U.S. history at Texas. Tim lives in Austin with his wife and children.

Mike Walsh

CEO

Leverage Software

Mike is a pioneer in social networking. Having played an instrumental role in the development of revolutionary applications for enterprises, Mike has delivered keynotes and participated in events worldwide including Gartner, Forrester and Web 2.0. Prior to founding Leverage Software, Mike held executive roles at Raytheon and on-demand solution startups. Mike holds a BS in Mechanical Engineering from Worcester Polytechnic Institute and MBAs from the Haas School of Business at UC Berkeley and Columbia University.

David Weiner

Emerging Media Specialist & Sr. Account Supervisor

PR Newswire

As an emerging media specialist and senior account supervisor, David counsels some of the largest public relations and investor relations agencies on leveraging emerging media to create winning communications campaigns. Since joining PR Newswire in 2002, David has worked in various roles including as an editor and account manager. David speaks frequently at industry events about creating integrated campaigns that incorporate social media, multimedia and other forms of emerging media to cultivate brand loyalty, increase engagement with target audiences such as consumers, the media, investors and even employees, and drive immediate response.

Tim Young

Founder and CEO

Socialcast

Providing the creative vision for Socialcast and its technology, Timothy brings a decade of web development experience and over 8 years of entrepreneurship to the company. His prior venture, Event Robot, developed online communities for consumer-facing brands including Guitar, Live Nation (Ozzfest), Vans (2006 Warped Tour), Universal Music Group (Pussycat Dolls) and more. Timothy's interests include emergent processes and behaviors, flock theory, connectionism, and collective intelligence, all of which are integrated into the Socialcast product. He has spoken on social networking and software at Interop, KM World, the University of California, Irvine and he attended the University of California, Riverside.

Jennifer Zeszut

CEO

Scout Labs

Jennifer Zeszut is the founder and CEO of Scout Labs, a leading SAAS platform delivering social media visibility and real-time customer analytics for companies of all sizes. Zeszut is a 15-year marketing veteran, having worked in both software and consulting. Most recently, Zeszut was the Vice President of Marketing at Leverage Software, an on-demand community and social networking software company. At Avenue A / Razorfish for 7 years, she held the position of Director of Marketing Strategy and Analytics for the west coast. In that role she and her team gleaned customer insights for the world's top brands and advised senior executives on strategies for effective marketing and relationship building. She has also served as acting Director of Marketing at eBay, focused on product strategy and customer acquisition for the eBay Stores business. Her early career was spent learning the fundamentals of brand management, marketing and merchandising at Procter & Gamble and Cost Plus World Market. Ms. Zeszut holds a BA in Psychology from UC Berkeley and an MBA from the Ross School of Business at the University of Michigan.