Inbound Marketing Summit 2009 > IMS Boston

10/7/2009

07:30 - 08:00

Registration

08:00 - 08:10

Opening Remarks with Chris Brogan and Justin Levy

08:10 - 08:30

Integrating Offline & Online Experiences Tim HaydenGamePlan Marketing

08:30 - 09:00

How to Crush It!Gary VaynerchukVaynerMedia

09:00 - 09:15

It's Not About the Platform: The Importance of Relationships Justin LevyNew Marketing Labs

09:15 - 10:05

Innovative Marketing Programs Using New Media Bernie BorgesFind and ConvertChris Brogan (M)New Marketing LabsDavid ReskeNowspeed, IncAJ Gerritson451 MarketingChristine PerkettPerkettPRJennifer ZeszutScout Labs

10:05 - 10:50

Showcase Opens and Networking

10:50 - 11:05

Humanizing Technology Justin RasmussenCoffee House Ideas

11:05 - 11:25

Mind the Gap: Closing the Loop Between Sales and Marketing Brian HalliganHubSpot

11:25 - 11:35

7 Steps to Social Media Measurement Katie Delahaye PaineKDPaine & Partners

11:35 - 12:25

Getting the Word Out: PR 2.0 Melanie StachowiakMarketwirePaul RoetzerPR 20/20Deirdre BreakenridgePFS MarketwyseDavid WeinerPR NewswireJason KintzlerPitchEngineDavid Meerman Scott (M)World Wide Rave

12:25 - 12:45

Social Networks: Connecting Conversation to Monetization Rich UllmanRipple6, Inc

12:45 - 01:45

Lunch and Networking at the Showcase

01:45 - 02:15

Marketing Convergence - The Realization of High Tech and High Touch in Today's Social Environment John JantschDuct Tape Marketing

02:15 - 02:30

Social Media for Creative's: How Artists, Filmmakers, Writers, and Musicians are Cultivating Fan Bases in the Digital Age Scott KirsnerBoston Globe

02:30 - 02:45

There is a Hole In The Bucket CC ChapmanCampfire

02:45 - 03:05

Writing Engaging Content for the Next Web and the Socializing of Information Valeria MaltoniConversation Agent

03:05 - 03:25

Collective Creativity and Gen Y: Using Web 2.0 to Enhance Internal Communications Tim YoungSocialcast

03:25 - 03:45

Networking at the Showcase

03:45 - 04:20

How to Build Effective Email Marketing Programs Justin Levy (M)New Marketing LabsChuck HesteriContact CorporationBill McCloskeyEmail Data SourceRichard TurcottRatePoint

04:20 - 04:35

Working the Real-Time Front-Line Jesse EngleCoTweet

04:35 - 04:55

Stories From The Front Lines - A Big Company Using Social Media Jennifer CisneyEastman Kodak

04:55 - 05:30

Grow Bigger Ears and Becoming Engaged in What's Being Said About You Michael TroianoCrimson HexagonAubrey PodolskySysomosPhil OcampoSpiral16Bob Collins (M)New Marketing Labs

05:30 - 06:00

Ingredients of a Viral Video: How To Make Your Online Video Wildly Popular Tim StreetAPE Digital, Inc.

10/8/2009

07:30 - 08:00

Registration

08:00 - 08:10

Welcome

08:10 - 08:30

Advocacy, Badvocacy & Upsetting the Apple Cart Tim MarkleinWeber Shandwick

08:30 - 08:55

Give Them Content Or Give Them Away - How Your Corporate Website Can Capture Or Deter Your Customers Jason FallsSocial Media Explorer

08:55 - 09:05

How Threatpost, The Kaspersky Lab Security News Service, is Bringing In the Leads Randy DrawasKapersky Labs Americas

09:05 - 09:30

Listening and Monitoring - The New Way to Market Justin Levy (M)New Marketing LabsMike SpataroVisible TechnologiesDavid AlstonRadian6Dave Armondna 13

09:30 - 09:45

Emotion Online: The Challenge of Making the Human Connection in a Digital World Patrick BultemaCodeBaby

09:45 - 10:25

Showcase Opens and Networking

10:25 - 10:45

Social Business From the Inside Out - A Case Study Greg MatthewsHumana

10:45 - 11:00

World Without Media: What Will Fill the Void?Paul GillinPaul Gillin Communications

11:00 - 11:15

One Step to Putting Video Online by Clicking a Red Button Steve GarfieldSteveGarfield.com

11:15 - 11:35

The Social Inbox: Extending the Reach of Email Greg CangialosiBlue Sky Factory

11:35 - 11:55

The Unlikely Brand Ambassador - How one cameraman unwittingly coaxed a major legacy media corporation into the risk reward world of social media Jim LongNBC News

11:55 - 12:15

Nuts About Online Communication Paula BergSouthwest Airlines

12:15 - 12:25

Flash Markets: An Interactive Conversation Christopher CarfiCerado

12:25 - 01:25

Lunch and Networking at the Showcase

01:25 - 02:10

End the Social Media Hype Chris BroganNew Marketing LabsJason FallsSocial Media ExplorerPaul GillinPaul Gillin CommunicationsCC ChapmanCampfireMike Lewis (M)Awareness

02:10 - 02:50

Content Management Systems (CMS) and SEO Jason CreaSitecorePatti FousekCreative Mind Search MarketingChris TaylorEktronStephen TurcotteBackbone MediaT.J. O'Connor (M)CrossTech Partners

02:50 - 03:10

New-School Methods, Old-School Goals Tim WalkerHoover's, Inc

03:10 - 03:25

Social Media: Making It Work For Brands Shiv SinghRazorfish

03:25 - 03:40

Information at Velocity: How Visualization Helps Ken ChowR2 Integrated

03:40 - 04:00

Turning Social Into Steak - How to Isolate and Evaluate Social Media Performance Christopher PennEdvisors

04:00 - 04:20

Startup Marketing: Tips From The Trenches For Entrepreneurs Dharmesh ShahHubSpot

04:20 - 04:35

Networking at the Showcase

04:35 - 05:20

Discovering the Power of Your Community John KembelHiveLive, IncMike WalshLeverage SoftwareIsaac HazardMzingaJeff BennettName MediaMike LewisAwarenessColin Browning (M)New Marketing Labs

05:20 - 05:40

Bringing New School Marketing into an Old School Organization...How IDC Went From Lagger to Leader in One Year Miriam KutcherIDC

05:40 - 06:10

You Should Know Us By Our Dialtone Chris BroganNew Marketing Labs

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